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Electronic Commerce 2012 : Managerial and Social Networks Perspectives
Electronic Commerce 2012 : Managerial and Social Networks Perspectives
- ISBN 13:
9780132145381
- ISBN 10:
0132145383
- Edition: 7th
- Format: Hardcover
- Copyright: 10/04/2011
- Publisher: Pearson
- Newer Edition
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Summary
Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerceprovides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.
