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|From a Van to An Empire: Nurturing Our Inner Entrepreneur||p. 5|
|The Business Commandments for the Twenty-First Century Entrepreneur||p. 32|
|Get Ready: The Making of an Entrepreneur||p. 44|
|Hustle and Grow: Creating Your Business Foundation||p. 63|
|Till Death Do Us Part: Creating Partnerships Without Fists||p. 87|
|Playing the Game: A N... MORE||p. 102|
|People Equity: Building Staff and Client Loyalty||p. 113|
|Evolution of a Brand: Standing Out in a Crowed Landscape||p. 136|
|Generation Text: New Technology Meets a Traditional Business||p. 162|
|Death of the Salesman: Optimizing Your Ability to Make the Sale||p. 181|
|Systemizing Your Business for the Long Haul: Using a Franchise Model Even If You Don't Franchise||p. 198|
|Simple Business, Smart Money: Turning Ideas You're Passionate About into Profit||p. 214|
|Keeping Your Edge: Working Smarter and Playing Harder||p. 233|
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