
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Foreword | p. ix |
| Introduction | p. 1 |
| From a Van to An Empire: Nurturing Our Inner Entrepreneur | p. 5 |
| The Business Commandments for the Twenty-First Century Entrepreneur | p. 32 |
| Get Ready: The Making of an Entrepreneur | p. 44 |
| Hustle and Grow: Creating Your Business Foundation | p. 63 |
| Till Death Do Us Part: Creating Partnerships Without Fists | p. 87 |
| Playing the Game: A N... MORE | p. 102 |
| People Equity: Building Staff and Client Loyalty | p. 113 |
| Evolution of a Brand: Standing Out in a Crowed Landscape | p. 136 |
| Generation Text: New Technology Meets a Traditional Business | p. 162 |
| Death of the Salesman: Optimizing Your Ability to Make the Sale | p. 181 |
| Systemizing Your Business for the Long Haul: Using a Franchise Model Even If You Don't Franchise | p. 198 |
| Simple Business, Smart Money: Turning Ideas You're Passionate About into Profit | p. 214 |
| Keeping Your Edge: Working Smarter and Playing Harder | p. 233 |
| Acknowledgments | p. 251 |
| Index | p. 255 |
| Table of Contents provided by Ingram. All Rights Reserved. |