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Effective Small Business Management
ISBN: 9780133977042 | 0133977048
Edition: 5thFormat: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 1/1/1996
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For courses in Small Business Management, Starting and Managing a Business, Entrepreneurship, Introduction to Business. This text offers comprehensive practical, hands-on advice for all areas of concern to the small business student e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.
| Preface | vii | ||||
| Section 1 The Challenge of Entrepreneurship | 1 | (92) | |||
| 2 | (46) | |||
| 48 | (45) | |||
| Section II Building the Business Plan: Beginning Considerations | 93 | (140) | |||
| 94 | (27) | |||
| 121 | (37) | |||
| 158 | (39) | |||
| 197 | (36) | |||
| Section III Building the Business Plan: Marketing and Financial Considerations | 233 | (142) | |||
| 234 | (42) | |||
| 276 | (38) | |||
| 314 | (38) | |||
| 352 | (23) | |||
| Section IV Marketing for the Small Business: Building a Competitive Edge | 375 | (116) | |||
| 376 | (30) | |||
| 406 | (42) | |||
| 448 | (43) | |||
| Section V Putting the Business Plan to Work: Sources of Funds | 491 | (86) | |||
| 492 | (42) | |||
| 534 | (43) | |||
| Section VI Location and Layout: Key Criteria | 577 | (46) | |||
| 578 | (21) | |||
| 599 | (24) | |||
| Section VII Managing Inventory in the Small Business: A Key to Quality | 623 | (60) | |||
| 624 | (41) | |||
| 665 | (18) | |||
| Section VIII Controlling the Small Business: Techniques for Enhancing Profitability | 683 | (84) | |||
| 684 | (24) | |||
| 708 | (36) | |||
| 744 | (23) | |||
| Section IX Managing People: The Most Valuable Resource | 767 | (40) | |||
| 768 | (24) | |||
| 792 | (15) | |||
| Section X Legal Aspects of Small Business: Law and Government | 807 | (27) | |||
| 808 | (26) | |||
| Appendix A The Emerald Earth Trading Company | 834 | (14) | |||
| Appendix B The Small Business Management Audit | 848 | (5) | |||
| Appendix C Texas and the Small Business | 853 | (16) | |||
| Index | 869 |
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