9781840784480

Why choose this book?

In addition to his In Easy Steps books, Nick Vandome has worked in internal and external communications for over 15 years. He has worked extensively in web design and publishing, for both intranets and external websites, and has developed best practice for over a decade.Nick is also a content editor, a role that involves ensuring that communications are clear, concise and get the message across, in both an online medium and hard copy publications. His communications philosophy is ‘less is more’ and he strives to cut through corporate jargon and seek clarity in the workplace.John McVey started his career in project management, where he was responsible for developing and implementing communications strategies for individual projects. From here, he moved into communications management where he has become an expert in strategy and also evaluating the effectiveness of communications strategies. John’s forte is knowing the objectives for different communications channels and he excels in assessing whether these channels are working properly or not.John has also worked closely in developing and implementing content management systems. This has given him a real insight into what works, and what doesn’t, in terms of managing large amounts of diverse information. It has also given him experience of working with web teams and video teams in developing websites, intranets and video content.Both Nick and John are passionate about using communications for its true purpose — to give people the information they need to make their working lives more efficient and enjoyable.

Why Does it Have to be so Hard?	p. 7
The Art of Communications	p. 8
Ten Common Mistakes	p. 10
Less is More	p. 12
Content is Still King	p. 14
Setting Clear Objectives	p. 15
Getting the Right Team	p. 17
Creating Your Strategy	p. 18
Measuring Success	p. 20
Establishing Buy-in	p. 23
Being Inclusive	p. 24
How we Communicate	p. 25
Face to Face	p. 26
Body Language	p. 28
Web	p. 30
Email	p. 32
Paper	p. 35
Social Media	p. 36
Posters	p. 38
TV/Video	p. 40
Mobile Devices	p. 43
Surveys	p. 44
Using Multiple Channels	p. 46
Getting Strategic	p. 47
Looking at the Big Picture	p. 48
Setting Objectives	p. 49
Understanding the Audience	p. 52
Engaging the Audience	p. 54
Influencing Behavior	p. 56
Selecting Channels	p. 58
Changing Behavior	p. 62
Running a Campaign	p. 64
Communicating Change	p. 69
Change is Constant	p. 70
Including Everyone	p. 71
Developing a Change Plan	p. 72
Delivering Bad News	p. 75
Evaluating Change	p. 76
Setting the Pace of Change	p. 78
Embedding a Change Culture	p. 79
Starting to Evaluate	p. 81
Measuring Effectiveness	p. 82
What is the Point?	p. 83
Securing Buy-in	p. 84
Staying Smart	p. 85
Techniques of Evaluation	p. 87
Becoming Engaged	p. 88
Planning for the Future	p. 89
Controlling Evaluation	p. 90
Return on Investment	p. 92
The Big Picture	p. 93
Post Campaign Review	p. 94
Slaying Corporate Jargon	p. 95
Hiding Behind Jargon	p. 96
What is Corporate Jargon?	p. 97
Reading Age and Readability	p. 98
Writing for Readability	p. 100
Designing for Readability	p. 102
Using Plan English	p. 109
Guidelines and Training	p. 110
Corporate Jargon Bingo	p. 112
Creating Websites that Work	p. 113
Defining Your Web Audience	p. 114
Dealing with Generations	p. 117
How Websites Differ	p. 118
Navigation that Works	p. 120
Creating a Taxonomy	p. 126
Searching Effectively	p. 127
Creating an Owner Network	p. 130
Catching People's Attention	p. 132
Keeping People's Attention	p. 133
Accessibility Issues	p. 134
Some Web Dos and Don'ts	p. 136
Writing for the Web	p. 137
How Web and Paper Differ	p. 138
Creating a Roadmap	p. 140
Paragraph Length	p. 142
Breaking up Text	p. 143
Formatting with Stylesheets	p. 144
Using Graphical Elements	p. 146
Is Content Management the Answer?	p. 147
CMS Overview	p. 148
Defining a CMS	p. 149
Assessing a CMS	p. 150
Types of CMS	p. 152
Creating a CMS Project Team	p. 153
Specification Documents	p. 155
Installing a CMS	p. 156
Rolling Out a CMS	p. 157
Roles and Responsibilities	p. 158
Keeping Control	p. 160
Using the Power of a CMS	p. 162
Moving Pictures are Here	p. 163
Why Video Matters	p. 164
Capturing Video	p. 165
Editing Video	p. 166
Creating a Video Network	p. 168
Publishing Video on YouTube	p. 170
Embedding Video	p. 175
Using Social Media	p. 177
The Social Media Revolution	p. 178
A Strategy for Social Media	p. 179
Using Facebook for Business	p. 180
To Tweet or Not to Tweet	p. 182
Creating a Wiki	p. 184
Online Forums	p. 185
Podcasting	p. 186
Index	p. 187
Table of Contents provided by Ingram. All Rights Reserved.

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Effective Communications in Easy Steps Get the Right Message Across at Work

Effective Communications in Easy Steps Get the Right Message Across at Work

1840784482

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