Effective Communication For Colleges
ISBN: 9780324374766 | 0324374763
Edition: 11thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 2/21/2007
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention -- and promote more effective communication skills.
| Preface | p. iii |
| Principles of Communication | p. 1 |
| Partners for Effective Communication | p. 2 |
| The Communication Cycle | |
| The Communication-by-Objectives Approach | |
| The Six Cs of Effective Messages | p. 31 |
| Courtesy | |
| Clarity | |
| Conciseness | |
| C... MORE | |
| Correctness | |
| Completeness | |
| The Communication-by-Objectives Approach | p. 71 |
| Plan a Message | |
| Compose a Draft | |
| Complete a Message | |
| Communication and Technology | p. 105 |
| The Internet | |
| Communicating the Written Word | |
| Communicating the Spoken Word | |
| Conferencing Technology and Voice Recognition | |
| Effective Message Applications | p. 141 |
| Good News and Neutral News Messages | p. 142 |
| The Good News Strategy | |
| Good News and Neutral News Applications | |
| Bad News Messages | p. 177 |
| The Bad News Strategy | |
| Bad News Applications | |
| Persuasive Messages | p. 205 |
| The Persuasive Strategy | |
| Persuasive Applications | |
| Job Searches, Resumes, and Cover Letters | p. 249 |
| The Job Search | |
| The Resume | |
| The Persuasive Cover Letter | |
| Applications, Interviews, and Follow-Up Messages | p. 295 |
| Employment Applications | |
| Employment Interviews | |
| Additional Employment Messages | |
| Visuals and Presentations | p. 327 |
| Visuals | |
| Spoken Presentations | |
| Reports, Proposals, and Instructions for the Workplace | p. 355 |
| Report Overview | |
| Formal Reports | |
| Informal Reports | |
| Proposals | |
| Instructions | |
| Reference Guide | p. RG-1 |
| Format Guide | p. FG-1 |
| References | p. R-1 |
| Index | p. I-1 |
| Table of Contents provided by Ingram. All Rights Reserved. |
