FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$16.00

Sorry, this item is currently unavailable.

Education of an Accidental CEO : Lessons Learned from the Trailer Park to the Corner Office

ISBN: 9780307451798 | 0307451798
Format: Trade Paper
Publisher: Crown Business
Pub. Date: 4/28/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
David Novakone of today's most engaging, unconventional, and successful business leaderslived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachersexperienceand plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. The Education of an Accidental CEOis filled with David Novak's street-smart wisdom: From his formative years... Walking through your anxieties Avoiding the poison of stereotypes Staying "right-sized" Breaking through the clutter From his years as an ad executive and chief marketing officer ... How not to roll over like Fluffy the dog Seeing yourself as a brand When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ... Why a gold watch can have less value than a floppy rubber chicken Knowing when "the answers are in the building" Knowing when to do nothing What it takes to revitalze a company And as CEO of Yum! Brands, Inc. ... How to "shock the system" How to avoid the slow-no's Managing two up and two down David Novak's ideas for building an entire culture around reward and recognitiongetting everyone from division presidents to dishwashers to buy into recognizing the achievements of othersis studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go. From the Hardcover edition.

Related Products


  • Bomb Power : The Modern Presidency and the National Security State
    Bomb Power : The Modern Presid...
  • A Question of Belief
    A Question of Belief
  • Faithful Place A Novel
    Faithful Place A Novel
  • The White Woman on the Green Bicycle A Novel
    The White Woman on the Green B...
  • Death at the Chateau Bremont : A Verlaque and Bonnet Mystery
    Death at the Chateau Bremont :...
  • Junkyard Dogs: A Walt Longmire Mystery
    Junkyard Dogs: A Walt Longmire...
  • Voyager : Exploration, Space, and the Third Great Age of Discovery
    Voyager : Exploration, Space, ...
  • A Discovery of Witches A Novel
    A Discovery of Witches A Novel
  • Outside Looking In : Adventures of an Observer
    Outside Looking In : Adventure...
  • The Cradle in the Grave A Novel
    The Cradle in the Grave A Novel


Please wait while this item is added to your cart...