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The Economics of Advertising (RLE Advertising)

ISBN: 9780415818032 | 0415818036
Edition: 1st
Format: Nonspecific Binding
Publisher: Routledge
Pub. Date: 3/20/2013

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.


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