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E-Commerce Essentials

ISBN: 9780133544985 | 0133544982
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 10/1/2013

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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.


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