E-Commerce Essentials
E-Commerce Essentials
- ISBN 13:
9780133544985
- ISBN 10:
0133544982
- Edition: 1st
- Format: Paperback
- Copyright: 10/01/2013
- Publisher: Pearson
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Summary
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.