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E-Commerce: Business, Technology, Society, Case Book Update
ISBN: 9780321269379 | 0321269373
Edition: 2ndFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2005
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Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
| Introduction to E-commerce | |
| The Revolution is Just Beginning | |
| E-commerce Business Models and Concepts | |
| Technology Infrstructure for E-commerce | |
| The Internet and World Wide Web: E-Commerce Infrastructure | |
| Building an E-commerce Web Site | |
| Security and Encryption | |
| E-Commerce Payment Systems | |
| Business Concepts and Social Issues | ... MORE |
| E-commerce Marketing Concepts | |
| E-commerce Marketing Communications | |
| Social, Legal and Ethical Issues in E-commerce | |
| E-commerce in Action | |
| Retailing on the Web | |
| Online Service Industries | |
| B2B E-commerce Supply Chain Management and Collaborative Commerce | |
| Auctions, Portals and Communities | |
| Online Content Providers: Digital Media | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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