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E-commerce : Business, Technology, Society
ISBN: 9780136006459 | 0136006450
Edition: 5thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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"This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is avai... MORE
| Introduction to E-commerce | |
| The Revolution is Just Beginning | |
| E-Commerce Business Models and Concepts | |
| Technology Infrastructure for E-commerce | |
| The Internet and World Wide Web: E-Commerce Infrastructure | |
| Building an E-Commerce Web Site | |
| Security and Payment | |
| Business Concepts and Social Issues | |
| E-Commerce Marketing Concepts | ... MORE |
| E-Commerce Marketing Communications | |
| Ethical, Social, and Political Issues in E-Commerce | |
| E-commerce in Action | |
| Online Retailing and Services | |
| Online Content and Media | |
| Social Networks, Auctions, and Portals | |
| B2B E-Commerce: Supply Chain Management and Collaborative Commerce | |
| Table of Contents provided by Publisher. All Rights Reserved. |
