E-Commerce 2010
E-Commerce 2010
- ISBN 13:
9780136007111
- ISBN 10:
0136007112
- Edition: 5th
- Format: Hardcover
- Copyright: 01/01/2010
- Publisher: Pearson College Div
- Newer Edition
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Summary
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.