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E-Business : A Management Perspective

ISBN: 9780199216482 | 0199216487
Format: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 2/28/2010

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This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:- defines the nature and scope of e-business technologies and the brief history of their development and implementation,- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives- reflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking and Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit andpublic sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, suchas digital TV, SMS, m-commerce, PDAs and other location-based services.Online Resource Centre:Lecturer ResourcesCase study bankAdditional Exercises and Questions with solutionsPowerpoint SlidesStudent resources:Oxford NewNowEnd of Chapter answersAnnotated Web Links Chapter summaries Flashcard GlossaryAuthor Blog


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