E-Business : A Management Perspective
ISBN: 9780199216482 | 0199216487
Format: PaperbackPublisher: Oxford University Press, USA
Pub. Date: 2/28/2010
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This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:- defines the nature and scope of e-business technologies and the brief history of their development and implementation,- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies- evaluates the ways in which e-business technologies can be applied within firms... MORE
Jonathan Reynolds is a Lecturer in Management Studies at the Said Business School, Oxford University, and a Fellow of Green Templeton College.
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