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The Dynamics of Mass Communications: Media and the Digital Age

ISBN: 9780073126678 | 0073126675
Edition: 9th
Format: Paperback
Publisher: McGraw-Hill College
Pub. Date: 3/17/2006

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

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