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Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb

ISBN: 9780072974959 | 0072974958
Edition: 8th
Format: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 5/28/2004

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Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

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