For more and more companies in a world that's changing fast, therers"s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies, and unexpected solutions.Disruptshows how to generate and execute those solutions--a disruptive approach for a disruptive age. Disruptreflects Luke Williamsrs" immense experience creating disruptive products and services at frog design, one of the worldrs"s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete, five-stage process for imagining a powerful market disruption and transforming it into reality. Using actual case studies, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into a coherent, actionable solution, and then persuading key stakeholders to adopt or invest in that solution. Disruptoffers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.