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Digital Strategies for Powerful Corporate Communications

ISBN: 9780071606028 | 0071606025
Edition: 1st
Format: Hardcover
Publisher: McGraw-Hill Education
Pub. Date: 8/12/2009

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The latest technology and tactics forprotecting a company's brands andreputationThe advents of blogging, mashups, and wiki programshave introduced chaos in the world of business communication.Digital Strategies for Powerful CorporateCommunicationsexplains how to use these same digitalmeans, among many others, for bringing order to thisinformation-saturated environment.Deploying the lessonsinside, communication directors will be able tobuild symbiotic relationships with stakeholders, developkey messages based on customers' needs and desires,managing the company's reputation, and executing efficientleadership strategies. Case studies of leadingglobal companies are included.

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