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Dialogues with Creative Legends and Aha Moments in a Designer's Career
Dialogues with Creative Legends and Aha Moments in a Designer's Career
- ISBN 13:
9780321885647
- ISBN 10:
0321885643
- Edition: 1st
- Format: Paperback
- Copyright: 12/17/2012
- Publisher: New Riders
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Summary
Dialogues with Creative Legends and Aha Moments in a Designer's Careerexplores the relationship of creativity and business, told through a series of interviews with influential visual designers and business leaders. Interviewees include some leading creative and business leaders of the late 20th century: graphic design giants Paul Rand and Herb Lubalin, Influential industrial designers like George Nelson and Victor Papanek, artisans such as Heinz Edelmann, Herman Zapf and corporate chiefs like Scientific Atlanta's Sidney Topol and Coca-Cola's Roberto Goizuetta. The interviews are woven together with just enough narrative to make their effect cumulative, and to trace the influence of the interviews on career choices. As the author's design career matures, the interviews evolve from naive questions to deeper dialogue. Dialogues with Creative Legends and Aha Moments in a Designer's Careeroffers some remarkable insights into of the role of creativity in commerce and culture. The quest for livelihood and meaning that is at once highly personal and strikingly universal. The book concludes with 12 key concepts distilled from more than 50 separate encounters.
