Developing Successful Sport Marketing Plans
Developing Successful Sport Marketing Plans
- ISBN 13:
9781885693846
- ISBN 10:
1885693842
- Edition: 3rd
- Format: Paperback
- Copyright: 04/01/2009
- Publisher: FITNESS INFORMATION TECHNOLOGY
- Newer Edition
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Summary
Now in its third edition, Developing Successful Sport Marketing Plans has become an integral tool for students as well as professionals. In this vastly updated version, which has a focus redirected toward the sport consumer, internationally renowned sport marketing professor Davis Stotlar explains how to create an effective sport marketing plan. Stotlar's decades of comprehensive experience and intimate knowledge of the sport marketing plan. Stotlar's decades of comprehensive experience and intimate knowledge of the sport industry is evident as he provides the specific issues to consider, the essential questions to guise your thinking, and the proper exercises to help you develop and implement a valuable sport marketing plan.