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Developing the Public Relations Campaign : A Team-Based Approach

ISBN: 9780205569908 | 0205569900
Edition: 2nd
Format: Paperback
Publisher: Pearson
Pub. Date: 7/3/2008

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Developing the Public Relations Campaign: A Team-Based Approachtakes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning.Developing the Public Relations Campaignintroduces a three-step processthe PIE chartthat accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

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