Designing for Social Change : Strategies for Community-Based Graphic Design
ISBN: 9781616890476 | 1616890479
Format: PaperbackPublisher: Chronicle Books Llc
Pub. Date: 3/7/2012
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This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.
| Foreword | p. 6 |
| Preface | p. 8 |
| Acknowledgments | p. 11 |
| Immerse Yourself | p. 12 |
| Cares Mobile Safety Center | p. 14 |
| Green Patriot Posters | p. 20 |
| Build Trust | p. 26 |
| No Hooks before Books | p. 28 |
| A Book by Its Cover: Reading Stereotypes | p. 34 |
| Promise Only What You Can Deliver | p. 40 |
| Project Winterfood | ... MOREp. 42 |
| Safari 7 | p. 48 |
| Prioritize Process | p. 54 |
| Made in Midtown | p. 56 |
| projectOPEN | p. 62 |
| Confront Controversy | p. 68 |
| The Importance of Dialogue | p. 70 |
| Stories of the City | p. 76 |
| Identify The Community's Strengths | p. 82 |
| Reason to Give | p. 84 |
| Es Tiempo | p. 90 |
| Utilize Local Resources | p. 96 |
| Wet Work | p. 98 |
| Keys for the City | p. 104 |
| Design with the Community's Voice | p. 110 |
| Vendor Power! | p. 112 |
| The 1% User Manual | p. 118 |
| Give Communities Ownership | p. 124 |
| Pecans! | p. 126 |
| Hawthorne Community Center | p. 132 |
| Sustained Engagement | p. 138 |
| Walk in My Shoes | p. 140 |
| ONE+1 | p. 146 |
| Engagement Strategies | p. 152 |
| Funding Social Design | p. 154 |
| Pro Bono Work | p. 156 |
| Grant Writing Insights | p. 157 |
| Self-Initiated Funding | p. 159 |
| Community-Supported Microgrants | p. 161 |
| Nonprofit Design Studios | p. 162 |
| Endnotes | p. 162 |
| Index | p. 167 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Andrew Shea is a graphic designer and writer. He has taught graphic design at Maryland Institute College of Art, Fordham University, and Parsons The New School for Design, and his writing has appeared on Design Observer, Designers Review of Books, and Core77.
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