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Layout Variations: Standard and Custom Formats 2
Building Mechanicals 4
Developing a Working Grid 6
Placing Elements within the Grid 8
Getting Ideas and Gathering Imagery 10
Sketching Out a Game Plan: Thumbnailing 12
Exhaust the Possibilities: Creating Design Variations 14
Cutting to the Chase: Designing with Die Cuts 16
Chapter Two: Designing with Type
Type Fundamentals 20
Understanding Tracking and Kerning 22
Distorting Type and Scaling in Proportion 24
Getting Type to ... MORE