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The Design of Business: Why Design Thinking Is the Next Competitive Advantage

ISBN: 9781422177808 | 1422177807
Format: Hardcover
Publisher: Perseus Distribution Services
Pub. Date: 10/13/2009

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Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.


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