Sorry, this item is currently unavailable.

Definitive Guide to Google Adwords, Adsense, and Admob : Create Versatile and Powerful Marketin...

ISBN: 9781430240143 | 1430240148
Edition: Revised
Format: Paperback
Publisher: Springer-Verlag New York Inc
Pub. Date: 5/9/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords, AdSense, and AdMob will walk you through every step needed to maximize your marketing and advertising power.   Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad hosting, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, AdSense, and AdMob, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers WithThe Definitive Guide to Google AdWords, AdSense, and AdMob, you will learn how these technologies work and how you can harness their power to increase your visibility and dramatically impact your potential for increased revenue. What you'll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage Google AdWords and AdSense accounts How to create and manage tightly focused ad campaigns The technologies behind AdWords and AdSense Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdMob for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence can't do without the techniques and instructions outlined inThe Definitive Guide to Google AdWords, AdSense, and AdMob.

Please wait while this item is added to your cart...