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Definitive Guide to Google Adwords, Adsense, and Admob : Create Versatile and Powerful Marketin...

ISBN: 9781430240143 | 1430240148
Edition: Revised
Format: Paperback
Publisher: Springer-Verlag New York Inc
Pub. Date: 5/9/2012

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SummaryTable of Contents
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords, AdSense, and AdMob will walk you through every step needed to maximize your marketing and advertising power.   Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad hosting, mobile advertising, and much more. ... MORE
SEM and the Google Ecosystem
AdWords in Depth
Marketing with AdWords
Getting Started with AdWords
Local Advertising and Location Targeting
Keyword Strategy
Creating Ads and Landing Pages
The Display Network
Mobile Advertising with AdWords
Account Management and Optimization
... MORE
Testing with WebSite Optimizer
Table of Contents provided by Publisher. All Rights Reserved.


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