Sorry, this item is currently unavailable.

The Definitive Guide to Entertainment Marketing Bringing the Moguls, the Media, and the Magic t...

ISBN: 9780133092080 | 0133092089
Edition: 2nd
Format: Hardcover
Publisher: FT Press
Pub. Date: 6/28/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Master today's newest entertainment marketing techniques for every part of the global industry: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more! Over the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. Everything's changed: new platforms, new media, new tools, new global markets -- everything. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for even more massive changes on the way. The Definitive Guide to Entertainment Marketing, Second Editionsurveys every major entertainment marketing platform. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate illuminate challenges and opportunities associated with new technologies such as smartphones and tablets; explain the extraordinary implications of globalization in the entertainment industry; demonstrate sophisticated new integrated marketing strategies that build synergies across advertising, promotion, PR, and social media; and preview emerging challenges that practitioners can't afford to ignore. This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.

Related Products

  • The Definitive Guide to Entertainment Marketing Bringing the Moguls, the Media, and the Magic to the World
    The Definitive Guide to Entert...
  • The Entertainment Marketing Revolution Bringing the Moguls, the Media, and the Magic to the World
    The Entertainment Marketing Re...

Please wait while this item is added to your cart...