9781576753057

In the era of post-dot.com meltdown, the rise and fall of DEC is the ultimate case study. DEC Is Dead, Long Live DEC tells the 40-year story of a pioneer of the computer age. The number-two computer maker behind IBM, Digital Equipment Corporation created the minicomputer, networking, speech recognition and other innovations. Scholar and bestselling author Edgar Schien, who consulted to DEC, has unparalleled access to the company's story. He shows how DEC's unique culture was key both for its early rise and its ultimate downfall.

Edgar H. Schein is Sloan Fellows Professor of Management Emeritus at the Sloan School Peter S. DeLisi is Founder and President of Organizational Synergies Paul J. Kampas is founder and principal of Kampas Research Michael M. Sonduck is the president of Leadership For Change, Inc.

List of Illustrations	p. vii
Preface	p. ix
Acknowledgments	p. xiii
Purpose and Overview	p. 1
Three Developmental Streams: A Model for Deciphering the Lessons of the DEC Story	p. 16
The Creation of a Culture of Innovation: The Technology, Organization, and Culture Streams are One and the Same	p. 29
Ken Olsen, the Scientist-Engineer	p. 33
Ken Olsen, the Leader and Manager	p. 47
Ken Olsen, the Salesman-Marketer	p. 71
DEC's Cultural Paradigm	p. 80
DEC's "Other" Legacy: The Development of Leaders	p. 90
DEC's Impact on the Evolution of Organization Development	p. 113
The Streams Diverge, Causing an Organizational Midlife Crisis	p. 125
The Impact of Changing Technology	p. 131
The Impact of Success, Growth, and Age	p. 146
Learning Efforts Reveal Cultural Strengths and Rigidities	p. 168
The Turbulent 1980s: Peaking but Weakening	p. 195
The Beginning of the End: Ken Olsen's Final Efforts to Save DEC	p. 222
Lessons and Legacies	p. 239
Obvious Lessons and Subtle Lessons	p. 243
The Lasting Legacy of Digital Equipment Corporation	p. 255
Appendixes
DEC's Technical Legacy	p. 269
DEC Manufacturing: Contributions Made and Lessons Learned	p. 273
DEC, the First Knowledge Organization: A 1991 Memo	p. 280
Digital: The Strategic Failure	p. 283
What Happened? A Postscript	p. 292
References	p. 303
Index	p. 307
About the Author	p. 319
Table of Contents provided by Ingram. All Rights Reserved.

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DEC Is Dead, Long Live DEC

DEC Is Dead, Long Live DEC

1576753050

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