Over the past few decades, dance has proliferated in movies, television, the Internet, and retail spaces while the inherent spiritual power associated with dance has also been linked with mass consumption. In this book, Walter marries the cultural studies of dance and the religious aspects of dance in an exploration of consumption rituals, including rituals of being persuaded to buy products that include dance. Beyond interpreting bodies in a positivist frame, she shows how people derive mystical awareness and connection through consumption of dance, dance products, and products purposely connected to dance.