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Dalrymple's Sales Management: Concepts and Cases, 10th Edition

ISBN: 9780470169650 | 0470169656
Edition: 10th
Format: Hardcover
Publisher: Wiley
Pub. Date: 12/1/2008

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Easily accessible, real-world and practical, Dalrymple's Sales Management 10e byCron and DeCarlo introduces the reader to the issues, strategies andrelationships that relate to the job of managing an effective salesforce. With a lively and engaging style, this book places emphasis ondeveloping a sales force program and managing strategic accountrelationships. With additional information on team development,diversity in the work force, problem-solving skills, and financialissues, this title provides a complete guide for taking student pastthe classroom and into a future career in sales management.

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