Easily accessible, real-world and practical, Dalrymple's Sales Management 10e byCron and DeCarlo introduces the reader to the issues, strategies andrelationships that relate to the job of managing an effective salesforce. With a lively and engaging style, this book places emphasis ondeveloping a sales force program and managing strategic accountrelationships. With additional information on team development,diversity in the work force, problem-solving skills, and financialissues, this title provides a complete guide for taking student pastthe classroom and into a future career in sales management.