Cutlip and Center's Effective Public Relations
ISBN: 9780136029694 | 0136029698
Edition: 10thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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Glen M. Broom is Professor Emeritus, School of Journalism and Media Studies, San Diego State University, Adjunct Professor, Queensland University of Technology, Brisbane, Australia.
"Effective Public Relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference for the emerging profession. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an a... MORE
"Effective Public Relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference for the emerging profession. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an a... MORE
| Concept, Practitioners, Context, and Origins | p. 2 |
| Introduction to Contemporary Public Relations | p. 3 |
| Practitioners of Public Relations | p. 29 |
| Organizational Settings | p. 53 |
| Historical Origins | p. 85 |
| Foundations | p. 118 |
| Professionalism and Ethics | p. 119 |
| Legal Considerations | p. 145 |
| Theoretical Underpinnings: Adjustment and Adaptation | ... MORE |
| Communication and Public Opinion | p. 187 |
| Internal Relations and Employee Communication | p. 213 |
| External Media and Media Relations | p. 235 |
| Management Process | p. 266 |
| Step One: Defining Public Relations Problems | p. 267 |
| Step Two: Planning and Programming | p. 295 |
| Step Three: Taking Action and Communicating | p. 325 |
| Step Four: Evaluating the Program | p. 349 |
| The Practice | p. 378 |
| Business and Industry Public Relations | p. 379 |
| Government and Public Affairs | p. 405 |
| Nonprofits, Trade Associations, and Nongovernmental Organizations | p. 437 |
| Index | p. 471 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
