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Cutlip and Center's Effective Public Relations

ISBN: 9780132669153 | 0132669153
Edition: 11th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 6/22/2012

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

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