Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
Customer Analytics for Dummies
Customer Analytics for Dummies
- ISBN 13:
9781118937594
- ISBN 10:
1118937597
- Edition: 1st
- Format: Paperback
- Copyright: 02/02/2015
- Publisher: For Dummies
.svg)
Rent
From $20.27
List Price $34.99 Save
| TERM | PRICE | DUE |
|---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
Free Shipping On Every Order
List Price $34.99 Save $7.54
Usually Ships in 24-48 Hours
We Buy This Book Back!
.svg "Free Shipping On Every Order"){kind=icon}
Free Shipping On Every Order
List Price $34.99 Save $1.22
Usually Ships in 2-3 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
- Shows you what to measure, how to measure, and ways to interpret the data
- Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
- Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
- Offers easy-to-digest information on understanding each stage of the customer journey
Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
