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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

ISBN: 9780066620022 | 0066620023
Format: Paperback
Publisher: HarperCollins Publications
Pub. Date: 6/4/1999

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Here's the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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