Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- ISBN 13:
9780066620022
- ISBN 10:
0066620023
- Format: Paperback
- Copyright: 06/04/1999
- Publisher: HarperCollins Publications
- Newer Edition
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Summary
Here's the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.