The telecommunication revolution that changed the nature of global capitalism in recent decades has also posed interesting questions for how to run and manage organizations. Globalization has enhanced the ability of employees to work in cultures other than their own and "cross-cultural management" has become ill-equipped to deal with the reality of working life today. This edited textbook sets itself apart from existing cross-cultural management texts by avoiding the mistake of starting off with the assumption that there is a set of "best practises" which can be followed globally. In taking a comprehensive and holistic look at management and culture, this textbook provides a real alternative to dominant and outmoded perspectives. With a great cross-section of national contents covered in separate chapters, including testimonies from experienced executives, this new textbook shows the importance of understanding the specific cultural meanings and codes developed in various cultural contexts.