Creative Strategy : Reconnecting Business and Innovation
ISBN: 9781405180191 | 1405180196
Edition: 1stFormat: Paperback
Publisher: Wiley-Blackwell
Pub. Date: 4/27/2010
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People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future.Creative Strategy is written by Chris Bilton, Director of Warwick University's Centre for Cultural Policy Studies and Stephen Cummings of Victoria University's School of Management. Combining and building upon the experience reflected in... MORE
| Acknowledgements | p. ix |
| Prologue: When Strategy Meets Creativity | p. 1 |
| False Separations and Creative Connections | p. 3 |
| What is Creativity? | p. 11 |
| Uncreative Strategy | p. 19 |
| A More Creative View of Strategy | p. 33 |
| Creating and Discovering a Creative Strategy Process | p. 41 |
| The Royal Shakespeare Company: Prologue | p. 46 |
| The Innovative Act: Di... MORE | p. 51 |
| The Bisociations of Strategic Innovation | p. 53 |
| The Six Outcomes of Strategic Innovation | p. 63 |
| Sparking Strategic Innovation | p. 87 |
| The Royal Shakespeare Company Act I: The Innovative Act | p. 101 |
| Strategic Entrepreneurship: Dilettantes and Diligence | p. 105 |
| The Five Angles of Strategic Entrepreneurship | p. 107 |
| Three Angular Journeys of Entrepreneurship | p. 127 |
| The Royal Shakespeare Company Act II: The Entrepreneurial Act | p. 139 |
| Strategic Leadership: Envisioning and Interacting | p. 143 |
| Leading from the Middle | p. 145 |
| The Strategic Leadership Keypad | p. 157 |
| Shifting Keys: Leadership as Envisioning and Interacting | p. 175 |
| The Royal Shakespeare Company Act III: The Leadership Act | p. 192 |
| Strategic Organization: Focussing and Loosening | p. 197 |
| From Principles of Excellent Organizations to Organizational 'Virtues' | p. 199 |
| Seven Virtues of Strategic Organization | p. 207 |
| Strategic Organization: Where Creative Strategy Ends (and Begins Again) | p. 227 |
| The Royal Shakespeare Company Act IV: The Organizational Act | p. 235 |
| Sources and Suggested Further Reading | p. 243 |
| References | p. 259 |
| Index | p. 267 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick.
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