Corporate Entrepreneurship and Innovation
ISBN: 9780538478922 | 0538478926
Edition: 3rdFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 11/30/2010
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This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
| Building Blocks for Corporate Entrepreneurship | |
| The New Entrepreneurial Imperative | |
| The Unique Nature of Corporate Entrepreneurship | |
| Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity | |
| The Forms of Corporate Entrepreneurship | |
| Entrepreneurship in Other Contexts: Non-Profit and Government Organizations | |
| Creating the Entrepreneurial Organization | |
| Human Resources in the Entrepreneurial Organization: the Creative Individual | |
| Human Resources and the Entrepreneurial Organization: the Organizational Perspective | |
| Corporate Strategy and Entrepreneurship | |
| Structuring the Company for Entrepreneurship | |
| Developing an Entrepreneurial Culture | |
| Achieving and Sustaining Entrepreneurial Performance | |
| Constraints on Entrepreneurial Performance | |
| Leading the Entrepreneurial Organization | |
| Assessing Entrepreneurial Performance | |
| Control and Entrepreneurial Activity | |
| Sustaining Entrepreneurial Performance in the 21st Century Organization | |
| Table of Contents provided by Publisher. All Rights Reserved. |
