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| The Nature Of Entrepreneurship In Established Companies | p. 1 |
| Corporate Evolution And The Entrepreneurial Imperative | p. 3 |
| Introduction | p. 3 |
| Traditional Management: Setting the Stage | p. 4 |
| How Companies Evolve: Internal Transformations | p. 8 |
| Changing Organizational Practices: Dealing with Crisis Points | p. 11 |
| Managing Ongoing Growth and Change | p. 12 |
| Turbulent Env... MORE | p. 14 |
| The Entrepreneurial Imperative: A Persistent Sense of Urgency | p. 16 |
| Summary and Conclusions | p. 18 |
| Applying Entrepreneurship To Established Companies | p. 21 |
| Introduction | p. 21 |
| Defining Entrepreneurship | p. 22 |
| Dispelling the Myths and Sidestepping the Folklore | p. 24 |
| The Entrepreneurial Process | p. 28 |
| The Nature of Corporate Entrepreneurship | p. 31 |
| Summary and Conclusions | p. 35 |
| Levels Of Entrepreneurship In Organizations: Entrepreneurial Intensity | p. 39 |
| Introduction | p. 39 |
| Exploring the Dimensions of Entrepreneurship | p. 39 |
| Combinations of the Dimensions: The Concept of Degree | p. 45 |
| Entrepreneurial Intensity: Combining Degree and Frequency of Entrepreneurship | p. 48 |
| Applying the Entrepreneurial Grid to Organizations | p. 49 |
| Applying the Grid at the Level of the Individual Manager | p. 52 |
| Things We Know and Don't Know about Entrepreneurial Intensity | p. 53 |
| Summary and Conclusions | p. 56 |
| Differences Between Start-Up And Corporate Entrepreneurship | p. 59 |
| Introduction | p. 59 |
| Entrepreneurship Is Entrepreneurship: Understanding the Similarities | p. 60 |
| The Corporate Context: Identifying the Key Differences | p. 62 |
| The Political Factor | p. 65 |
| Implications of the Differences | p. 66 |
| The Forms Entrepreneurship Takes in Companies | p. 69 |
| Summary and Conclusions | p. 73 |
| Entrepreneurial Vision And Direction | p. 75 |
| Who Is The Corporate Entrepreneur? | p. 77 |
| Introduction | p. 77 |
| The Dark Side of Entrepreneurship | p. 80 |
| Motivating Entrepreneurial Behavior | p. 83 |
| Are Corporate Entrepreneurs Different? | p. 84 |
| Categories of Entrepreneurs | p. 89 |
| Myths about Corporate Entrepreneurs | p. 90 |
| Critical Roles in Corporate Entrepreneurship | p. 91 |
| The Importance of Sponsors | p. 93 |
| How Subordinates View the Entrepreneurial Manager | p. 94 |
| The Entrepreneurial Mindset | p. 95 |
| A Final Thought: Are You a Corporate Entrepreneur? | p. 98 |
| Summary and Conclusions | p. 100 |
| Creativity And The Corporate Entrepreneur | p. 103 |
| Introduction | p. 103 |
| Defining Creativity in a Company | p. 104 |
| The Creative Process | p. 105 |
| The Creative Blocks | p. 108 |
| The Creative Employee: Problem-Solving Styles | p. 110 |
| The Need for Friction | p. 113 |
| Creativity Techniques and Creative Quality | p. 114 |
| Summary and Conclusions | p. 116 |
| Product Innovation, Technology, And The Corporation | p. 121 |
| Introduction | p. 121 |
| Innovation Creates Dilemmas | p. 122 |
| Types of Innovation and the Risk Factor | p. 124 |
| Winners: Companies that Innovate Well | p. 126 |
| Approaches to Innovation: The Process | p. 129 |
| Approaches to Innovation: Structures to Support Projects | p. 131 |
| The Need for a Champions Program | p. 133 |
| Technology-Push versus Market-Pull | p. 134 |
| Innovation Strategy and the Innovation Portfolio | p. 136 |
| Setting Innovation Goals and Measuring Innovation Performance | p. 139 |
| Technology and Entrepreneurial Opportunity | p. 142 |
| Technology Limits and Platforms | p. 143 |
| Summary and Conclusions | p. 145 |
| Corporate Strategy And Entrepreneurship | p. 149 |
| Introduction | p. 149 |
| The Changing Landscape | p. 150 |
| Does the Dominant Logic Fit the Competitive Landscape? | p. 152 |
| The Role of Strategic Management and Corporate Strategy | p. 153 |
| Integrating Entrepreneurship with Strategy | p. 154 |
| Key Strategic Concepts: Entrepreneurship as the Driver | p. 156 |
| Entrepreneurial Strategy: Some Contributing Factors | p. 161 |
| Matching Strategy with Structure: The Value of Venture Teams | p. 164 |
| Another Look at Strategy and Structure: The Acordia Companies | p. 166 |
| Implementation Issues: Fatal Visions | p. 167 |
| Summary and Conclusions | p. 168 |
| Understanding The Obstacles To Corporate Entrepreneurship | p. 171 |
| Introduction | p. 171 |
| A Framework for Understanding the Obstacles | p. 172 |
| More on the People Factor | p. 177 |
| Related Limitations that Constrain the Entrepreneur | p. 178 |
| Overcoming the Obstacles and Limitations | p. 183 |
| Focusing on the Right Obstacles at the Right Time | p. 186 |
| Summary and Conclusions | p. 187 |
| Developing An Environment To Support Entrepreneurship | p. 189 |
| Structuring The Company For Entrepreneurship | p. 191 |
| Introduction | p. 191 |
| The Components of Structure | p. 192 |
| How Structures Evolve | p. 193 |
| Types of Structures: Link to an Entrepreneurial Strategy | p. 195 |
| An Entrepreneurial Structure and the Concept of Cycling | p. 203 |
| Circles Instead of Hierarchy | p. 207 |
| Entrepreneurial Projects: Structures within Structures | p. 210 |
| Summary and Conclusions | p. 212 |
| Control And Entrepreneurial Activity | p. 215 |
| Introduction | p. 215 |
| The Nature of Control in Organizations | p. 216 |
| Organizations Out of Control: A Story of Unintended Consequences | p. 217 |
| Dimensions of Control and Entrepreneurship | p. 220 |
| The Entrepreneurial Philosophy of Control | p. 221 |
| The Concepts of Slack and Internal Venture Capital | p. 225 |
| Control and Costs: The Open Book Revolution | p. 227 |
| The Concept of Profit Pools | p. 229 |
| Summary and Conclusions | p. 231 |
| Human Resource Management And Entrepreneurship | p. 235 |
| Introduction | p. 235 |
| Creating the Work Environment | p. 236 |
| What is Human Resource Management | p. 236 |
| HRM Policies and Entrepreneurship | p. 238 |
| Motivation and the Critical Role Played by Reward Systems | p. 243 |
| Summary and Conclusions | p. 248 |
| Developing An Entrepreneurial Culture | p. 253 |
| Introduction | p. 253 |
| The Nature of Culture in Organizations | p. 253 |
| The Pieces and Parts of Culture | p. 254 |
| Core Ideology and the Envisioned Future | p. 257 |
| Generic Culture Types | p. 258 |
| Elements of an Entepreneurial Culture | p. 260 |
| Entrepreneurial Leadership through Culture: The Cintas Corporation | p. 263 |
| Exploring a Key Value: Individualism | p. 265 |
| A Different View of Failure | p. 267 |
| Summary and Conclusions | p. 269 |
| Entrepreneurial Orientation And The Future | p. 273 |
| Planning And Measuring The Organization's Entrepreneurial Activity | p. 275 |
| Introduction | p. 275 |
| Developing the Entrepreneurial Plan | p. 275 |
| Assessing the Corporate Entrepreneurial Project | p. 278 |
| The Importance of Organizational-Level Measurement and Assessment | p. 288 |
| Methods of Measuring Entrepreneurial Activity | p. 290 |
| Developing a Continuous Entrepreneurial Process | p. 299 |
| Summary and Conclusions | p. 301 |
| Entrepreneurship In Government Organizations | p. 305 |
| Introduction | p. 305 |
| Perspectives from Public Administration | p. 306 |
| Revisiting Core Concepts of Entrepreneurship | p. 307 |
| Application of These Core Concepts to the Public Sector | p. 308 |
| Unique Characteristics of Public Sector Organizations | p. 311 |
| Is Public Sector Entrepreneurship Really Viable | p. 313 |
| Perspectives from Public Sector Managers | p. 317 |
| How to Get There | p. 320 |
| Summary and Conclusions | p. 324 |
| Sustaining Entrepreneurship Today And Tomorrow | p. 331 |
| Introduction | p. 331 |
| Developing a Personal Approach to the Entrepreneurial Process | p. 332 |
| Companies Need to Manage the Triggering Events | p. 336 |
| Creating a Sense of Urgency | p. 339 |
| Different Approaches to Research and Experimentation | p. 342 |
| Learning that Never Stops | p. 346 |
| Organizations Designed Around Paradoxes | p. 349 |
| Domains, Portfolios, and a Cycle of Revolution | p. 351 |
| Summary and Conclusions | p. 354 |
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