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Copywriting for the Electronic Media With Infotrac: A Practical Guide

by:
ISBN: 9780534526603 | 0534526608
Edition: 4th
Format: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 7/24/2002

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This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

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