Copywriting for the Electronic Media A Practical Guide
Copywriting for the Electronic Media A Practical Guide
- ISBN 13:
9780495411178
- ISBN 10:
0495411175
- Edition: 6th
- Format: Paperback
- Copyright: 01/03/2008
- Publisher: Cengage Learning
- Newer Edition
New From $198.01
Sorry, this item is currently unavailable.
List Price $200.00 Save $1.99
New
$198.01
Print on Demand: 2-4 Weeks. This item cannot be cancelled or returned.
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.