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Conversations with Green Gurus : The Collective Wisdom of Environmental Movers and Shakers

ISBN: 9780470714317 | 047071431X
Edition: 1st
Format: Hardcover
Publisher: Wiley
Pub. Date: 5/18/2009

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The collected wisdom of the most influential environmental movers and shakers of our time is here presented. The chosen gurus consists both of "thinkers" - those who have set the agenda, and of "doers" - those business people who made the green cause their mission long before it became so prominent. The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book's contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability.


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