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by: Laura Mazur (Writers 4 Management, UK); Louella Miles (Writers 4 Business )

ISBN: 9780470714317 | 047071431X

The people in this book are pioneers - pioneers who identified early on just where we are headed if we don't start tackling the environmental mess that we have created. But their message isn't one of utter doom and gloom. They show how businesses in particular can lead the way and, indeed, profit from finding solutions to climate change.During what has been called one of the worst economic crises in decades, some argue that the environment is the last thing we should be worrying about. As our gurus show, that is dangerous thinking. It could not... MORE be more obvious that the old, environmentally-destructive model is terminally broken. The insights they offer will help you figure out strategies for survival.

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The collected wisdom of the most influential environmental movers and shakers of our time is here presented. The chosen gurus consists both of "thinkers" - those who have set the agenda, and of "doers" - those business people who made the green cause their mission long before it became so prominent. The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book's contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability.

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Following on from the success of their book Conversations with the Marketing Masters, Mazur and Miles employ the same formula of uniquely interviewing key figures for this book. The collected wisdom of the most influential environmental movers and shakers of our time is here presented.

Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK’s Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. She has ghost written/edited five books.

Louella Miles is a business writer, and Laura’s partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumer’s Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also, for the past seven years, edited a weekly media newsletter, and produces a range of titles on qualitative research.

Since they formed Writers 4 Management in 2004, Laura and Louella have worked with a range of organisations and individuals. Activities have included writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. Their book, Conversations with Marketing Masters, was published by John Wiley in January 2007.