Converging Media : A New Introduction to Mass Communication
ISBN: 9780199859931 | 0199859930
Edition: 3rdFormat: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 12/16/2011
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This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others. This enables students to see the inextricable and dynamic relationship between new media and traditional media formats. We reviewed the current edition of Converging Media. In response to thes... MORE
| The Changing Media Landscape | |
| Transformation | |
| Digital Literacy | |
| Mass Communication Formats | |
| Audio | |
| Visual | |
| How Digital Media Are Changing Our World | |
| Overload | |
| Networks | |
| Social Media | |
| Media Perspectives | |
| Journalism |
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