Content Analysis : An Introduction to Its Methodology
ISBN: 9781412983150 | 1412983150
Edition: 3rdFormat: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 4/12/2012
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation û namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research û a method of tracking markets, political leanings, and em... MORE
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