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Contemporary Strategy Analysis Text Only

ISBN: 9781119941880 | 1119941881
Edition: 8th
Format: Paperback
Publisher: Wiley
Pub. Date: 1/22/2013

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SummaryTable of ContentsAuthor Biography

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.  This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability.  Coverage is also provided on strategy in not-for-profit organizations.

An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards.  Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.   

Preface to Eighth Edition xvii

Guide to Web Resources xix

PART I INTRODUCTION 1

1 The Concept of Strategy 3

Introduction and Objectives 4

The Role of Strategy in Success 4

The Basic Framework for Strategy Analysis 10

A Brief History of Business Strategy 12

Strategy Today 15

How Is Strategy Made? The Strategy Process 21

Strategic Management of Not-For-Profit Organizations 25

Summary 27

Self-Study Questions 28

Notes 29

PART II THE TOOLS OF STRATEGY ANALYSIS 31

... MORE
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.


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