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Contemporary Strategy Analysis and Cases: Text and Cases, 7th Edition

ISBN: 9780470747094 | 0470747099
Edition: 7th
Format: Paperback
Publisher: Wiley
Pub. Date: 4/1/2010

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NEW! Combined Text & Cases VersionConsidered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students.Contemporary Strategy Analysis 7 th Edition is also available in a text only version ISBN: 9780470747100


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