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Contemporary Marketing, 2013 Update

ISBN: 9781111579715 | 1111579717
Edition: 15th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2012

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CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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