Contemporary Marketing
ISBN: 9780324536386 | 0324536380
Edition: 13thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/3/2007
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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at ... MORE
| Designing Customer-Oriented Marketing Strategies | |
| Marketing: The Art and Science of Satisfying Customers | |
| Strategic Planning and the Marketing Process | |
| Appendix: Creating an Effective Marketing Plan | |
| The Marketing Environment, Ethics, and Social Responsibility | |
| E-Marketing | |
| Understanding Buyers And Markets | |
| Consumer Behavior | |
| Busines... MORE | |
| Global Marketing | |
| Target Market Selection | |
| Marketing Research and Sales Forecasting | |
| Market Segmentation, Targeting, and Positioning | |
| Relationship Marketing and Customer Relationship Management (CRM) | |
| Product Decisions | |
| Product and Service Strategies | |
| Developing and Managing Brand and Product Categories | |
| Distribution Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailers, Wholesalers, and Direct Marketers | |
| Promotional Decisions | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Personal Selling and Sales Promotion | |
| Pricing Decisions | |
| Pricing Concepts | |
| Pricing Strategies | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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