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Contemporary Corporate Strategy: Global Perspectives

by: ;
ISBN: 9780415385954 | 0415385954
Edition: 1st
Format: Hardcover
Publisher: Routledge
Pub. Date: 2/20/2008

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Globalization is a universal phenomenon and so are the strategic responses of the companies striving to be successful in the globalized economy. This book presents an array of international perspectives and case studies on global corporate strategy. Themes covered include: mergers and acquisitions innovation the strategic performance of firms. With its galaxy of stellar contributions, this book is required reading for all those involved in strategy and strategic management.

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