9780133086133

The certification program of the Club Managers Association of America guided the content development of this textbook, which introduces students to the complex world of private club management. Chapter contributors are hospitality educators with expertise in the area of club management. The second edition of this book includes new chapters on membership marketing, training and development, and club entertainment, as well as expanded treatment of club recreation, including a new chapter on golf course maintenance.

About the Educational Institute

We Train The Best!

The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.

The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides.

Professional certification from the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

Overview of Club Operations

The Board of Directors and the General Manager/Chief Operating Officer

Leading Clubs Effectively

Leading the Strategic Planning Process

Club Marketing; Membership Marketing

Managing Human Resources in Clubs

Training and Professional Development in Clubs

Quality Service in Clubs

Club Food and Beverage Operations

Managing Entertainment in Clubs

Club Financial Management

Club Technology

Golf Operations in Clubs

Golf Course Maintenance

Club Fitness, Spa, Aquatics, and Tennis Operations

What is included with this book?

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Contemporary Club Management with Answer Sheet (EI)

Contemporary Club Management with Answer Sheet (EI)

0133086135

Summary

Author Biography

Table of Contents

Supplemental Materials