Contemporary Business: 2012 Update, 14th Edition
ISBN: 9781118010303 | 1118010302
Edition: 14thFormat: Paperback
Publisher: Wiley
Pub. Date: 11/1/2011
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Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics. The 14th Edition 2012 Update has the most up-to-date content on the market. Covera... MORE
PART 1 Business in a Global Environment
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 34
Chapter 3 Economic Challenges Facing Contemporary Business 70
Chapter 4 Competing in World Markets 104
PART 2 Starting and Growing Your Business 143
Chapter 5 Forms of Business Ownership and Organization 144
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182
Part 3 Management: Empowering People to Achieve Business 215
Chapter 7 Ma... MORE
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284
Chapter 10 Production and Operations Management 314
Part 4 Marketing Management 349
Chapter 11 Customer-Driven Marketing 350
Chapter 12 Product and Distribution Strategies 386
Chapter 13 Promotion and Pricing Strategies 426
PART 5 Managing Technology and Information 465
Chapter 14 Using Technology to Manage Information 466
PART 6 Managing Financial Resources 497
Chapter 15 Understanding Accounting and Financial Statements 498
Chapter 16 The Financial System 532
Chapter 17 Financial Management 566
Appendix A Business Law A-1
Appendix B Insurance and Risk Management A-18
Appendix C Personal Financial Planning A-31
Appendix D Developing a Business Plan A-43
Appendix E Careers in Contemporary Business A-53
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