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CONTEMPORARY BUSINESS (2000 UPDT)(TEXT)
ISBN: 9780030262562 | 0030262569
Edition: 2ndFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 1/1/2000
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| Preface | ix | ||||
| To the Student | xviii | ||||
| PART I BUSINESS IN A GLOBAL ENVIRONMENT | 2 | (156) | |||
| 4 | (36) | ... MORE|||
| 40 | (40) | |||
| 80 | (36) | |||
| 116 | (42) | |||
| 156 | (2) | |||
| PART II STARTING AND GROWING YOUR BUSINESS | 158 | (104) | |||
| 160 | (38) | |||
| 198 | (28) | |||
| 226 | (36) | |||
| 260 | (2) | |||
| PART III MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES | 262 | (148) | |||
| 264 | (28) | |||
| 292 | (30) | |||
| 322 | (32) | |||
| 354 | (28) | |||
| 382 | (28) | |||
| 408 | (2) | |||
| PART IV MARKETING MANAGEMENT | 410 | (152) | |||
| 412 | (36) | |||
| 448 | (36) | |||
| 484 | (36) | |||
| 520 | (42) | |||
| 560 | (2) | |||
| PART V MANAGING TECHNOLOGY AND INFORMATION | 562 | (92) | |||
| 564 | (38) | |||
| 602 | (26) | |||
| 628 | (26) | |||
| 652 | (2) | |||
| PART VI MANAGING FINANCIAL RESOURCES | 654 | (64) | |||
| 656 | (30) | |||
| 686 | (32) | |||
| 716 | (2) | |||
| Continuing Video Case: Hard Candy | 718 | ||||
| Appendix A Your Career in Business | A-2 | ||||
| Appendix B Risk Management and Insurance | A-13 | ||||
| Appendix C Business Law | A-24 | ||||
| Notes | N-1 | ||||
| Glossary | G-1 | ||||
| Credits | C-1 | ||||
| Indexes | I-1 |
