Contemporary Business, 13th Edition
ISBN: 9780470433683 | 047043368X
Edition: 13thFormat: Hardcover
Publisher: Wiley
Pub. Date: 1/1/2009
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Moving Business Forward...FasterOpening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and suppl... MORE
| The Changing Face of Business | |
| Business Ethics and Social Responsibility | |
| Economic Challenges Facing Contemporary Business | |
| Competing in World Markets | |
| Options for Organizing Small and Large Businesses | |
| Starting Your Own Business: The Entrepreneurship Alternative | |
| E-Business: Doing Business Online | |
| Management, Leadership, and the Internal Organization | ... MORE |
| Human Resource Management, Motivation, and Labor-Management Relations | |
| Improving Performance through Empowerment, Teamwork, and Communication | |
| Production and Operations Management | |
| Customer-Driven Marketing | |
| Product and Distribution Strategies | |
| Promotion and Pricing Strategies | |
| Using Technology to Manage Information | |
| Understanding Accounting and Financial Statements | |
| The Financial System | |
| Financial Management | |
| Business Law | |
| Insurance and Risk Management | |
| Personal Financial Planning | |
| Developing a Business Plan | |
| Careers in Contemporary Business | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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